In today’s world, patients are not just now Googling their various symptoms, they are also Googling you as the provider. Whether it’s checking reviews or reading blog posts, your online presence and persona often make the very first impression before you walk into the exam room.
This being said, how can healthcare providers stand out within this online presence that is both authentic to themselves and professional? Three healthcare professionals have taken a grasp on this wave of online presences: Dr. Betsy Grunch (@ladyspinedoc), Leslie Schlachter, PA-C (@brainyleslie), and Dr. Beachgem (@dr.beachgem10). Each one of these providers has shaped their unique virtual identity and is doing it right!
To all, healthcare is personal. More than ever, patients want to feel informed and seen, and a strong digital presence can create that connection before their first appointment is even booked.
Beyond this connection, your online presence and voice can:
Known online as @ladyspinedoc, Dr. Betsy Grunch is a neurosurgeon, specializing in the spine, whose online presence feels anything but clinical. Through her viral Reels and TikToks, she breaks down complex spine conditions in quick and simple ways that are easy for the viewer to understand. Along with these videos, she adds to the balance of informative and approachable while also posting videos on her journey through motherhood and work-life balance. Throughout her whole page, her content is consistent in visuals and messages to reinforce her credibility, as well as her relatability. In sum, let your personality shine through while helping people learn something new!
Leslie Schlachter is a seasoned neurosurgical PA-C who uses the tag @brainyleslie to spotlight her life in academic medicine and the power of women in leadership. Leslie uses her online presence to openly talk about burnout and confidence in the OR, but places important emphasis on the value of true visibility for women within the healthcare profession. Her page is a great example of an important rallying call for providers to not be afraid to take up space and lead with both strength and empathy. A takeaway from her digital presence is that your platform can be much more than just personal branding but also a form of advocacy for yourself and others walking a similar path as yours.
Known on many platforms as @dr.beachgem10, Dr. Beach Martin is a pediatric emergency medicine physician who offers a look into the high-stakes world of pediatric ER care, while also simultaneously documenting her life outside the hospital with her family, mental health, and prioritizing wellness. What truly makes her digital platform stand out is her ability to translate and normalize the chaos of both medicine and motherhood. Dr. Beach Martin uses her platform to not shy away from the tough parts of the job and pairs all of those moments with hope and encouragement. She is a great example of utilizing a digital platform as a healthcare provider to have patients connect with you for you, and not just your white coat.
When taking the steps to create a strong digital presence, it is not just about self-promotion but also connection and authenticity. No matter your specialty or role in the healthcare field, your voice has a place online.
So take a cue from Dr. Grunch, PA Leslie Schlachter, and Dr. Beach Martin, and show up, be real, and most importantly, educate. You truly never know who is watching or whose life you may impact with just one simple post.
Betsy Grunch, MD | Neurosurgeon (@ladyspinedoc) • Instagram photos and videos
Dr.Beachgem10 (@dr.beachgem10) • Instagram photos and videos
Leslie Schlachter PA-C (@brainyleslie) • Instagram photos and videos